I have just tried the most amazing shampoo and conditioner so thought I’d share! The range has been successful in the States now for around 10 years, but is new to the UK. This exciting new range is Privé, launched by French, US-based hairdresser, Laurent Duforg, whose celebrity clientele include Gwyneth Paltrow (he is the man responsible for chopping off her blonde locks), Tea Leoni, Teri Hatcher, Sharon Stone, Uma Thurman, Johnny Depp, and, ummm…the Hilton Sisters among others!
Inspired by nature and using only the finest ingredients, each Privé formula features a unique herbal blend which Laurent himself personally developed, which then led him to expand the line with the Concept Vert products (which is what I’ve been using). This haircare line is eco-friendly and organically enhanced, free from sulphates and parabens (so perfect for the Keratin treatment fan) and uses a special technology with the packaging meaning you get more for your money: the products come in a unique aerosol can and this new technology means that they’ve literally squeezed twice as much product into the (eco-friendly recyclable/re-usable) packaging, and you can even take these back to the salon once they are empty, who will then send them back to Privé for them to be re-used, very green indeed.
The Concept Vert shampoo and conditioner (just under £20 for each) I’ve been using don’t contain any nasties, which means that they don’t lather like other shampoos, which can feel strange to begin with, but as long as you rub the product in your hand for a bit and make sure your hair is really wet, then it foams up quite nicely! After just one use I couldn’t believe how soft and shiny my hair was, and it even made the colour glow – I got so many compliments!
There are a whole host of amazing products within the line though, but one that stands out for me and is amazing on the hair is the Shining Weightless Amplifier which is a lovely lightweight foam which adds gorgeous texture and body to the hair. This product was actually created by Laurent for Uma Thurman when he couldn’t find the exact product to work in her fine hair!
I’m currently working my way through the range so will make sure I report back with the other hero products, but this really is such a gorgeous brand. The packaging feels high end, the products smell amazing, and the results are more than I ever thought possible!!!